GLOBAL LIVESTREAM
Global Livestream | Art Communication & Collecting
After more than twenty years of experience in art collecting and the curation of large-scale international exchange exhibitions, founder Huang Mei initiated the Global Livestream Project.
The project is based on the spatial connection between 720°+ MMAE BaB – Beijing + Berlin.
Through livestreaming as a contemporary medium, the project continuously introduces original works by leading international artists to the public, while also developing related editions and derivatives.
Background
Within the contemporary context, the ways in which art is disseminated and collected are undergoing significant change.
Global livestreaming offers art a mode of presentation that is immediate, interactive, and accessible to a wider audience.
Through this project, 720°+ MMAE BaB seeks to move art beyond the confines of physical exhibition spaces or specialized professional contexts, allowing it to enter everyday life—to be seen, understood, and discussed both online and offline— and to be directly and conveniently collected.
Content
Each livestream edition focuses on the work of one or several artists and includes:
Introduction to the artists and their creative backgrounds
Interpretation of artworks, including concepts, media, and creative processes
Online presentation and discussion of artworks
Collecting and acquisition of artworks
2026 – Presentation of international artists and their representative works
2025 Livestream-Serie „Art & Collecting“
720°+ Berlin · Beijing
Position
The project does not aim to simplify art.
Instead, it seeks to maintain professional integrity and contextual depth within the livestream format.
Through continuous and consistent content production, the project opens the door to art for a global audience.
It aims to establish a long-term channel for viewing and understanding art, rather than promoting one-time, consumption-driven encounters.
Artist Participation & Collaboration
The global artist promotion program remains open to:
Artist collaborations and recommendations
Partnerships with art institutions and projects
Art collecting and patronage